KALYAN JEWELLERS presenting SPECIAL OFFERS ON GOLD AND DIAMOND JEWELLERY as RATE TAGS at Hyderabad
Kalyan Jewellers started the wave of transperancy in jewelery retailing by introducing Rate tags, which clearly shows the VA(making charges + Wastages) of the ornaments. Besides that, we also advertise the VA of different categories of ornaments which is commonly sold. This was done to educate the customers regarding the market VA of different categories of jewellery, so that they did not fall prey to unsruplous jewelers and get cheated, which is a common occurence in some jewelery showrooms, where they increase the VA and offer huge discounts and offers
In recent times, a few jeweler's have started to advertise the VA of the ornaments to attract customer's attention. But they stil do not tag it on the ornaments at their showrooms. Wondering why? The answer is simple, they advertise and bring customers into their showrooms and stores, and then they use the tactic of increasing the VA and reducing it depending on the customer
We advise customers to start asking for rate tags even on jewelery.. If products like socks and shampoos can have rates printed on them, why is it not printed on an expensive product like gold ornaments. Knoledge is your weapon. Lets all of us jointly and eradicate the malpractices in the jewelery trade. Because, we believe it is you Right..
Kalyan Jewellers, Punjagutta, Hyderabad